On the right-hand side of your News Feed is a tailored Trending section. The trends are personalized by the algorithm, meaning you might miss an important trend if you don’t follow the right people. This can be useful for spotting trends in specific markets for targeted or local marketing. You can easily see trends for specific locations by clicking change at the top of the trends section. By default, this shows a tailored selection of trends, based on an algorithm that accounts for your location and who you follow. Personalized trends are available to those with a twitter account, and can be found on the left-hand side of the page. Due to the curated nature, it is generally restricted to the biggest stories of the day. This is a curated list of the most important stories at that time, with an explanation and selected Tweets. The first is available whether you have a twitter account or not, and is called Moments. There are two ways of discovering trends on Twitter.

It is also a platform where not so major stories break, such as the memorable afternoon that half a million people stopped working to watch the live stream of a puddle in northern England, via Twitter’s streaming video app Periscope. It has regularly been the platform which has broken major news stories, like the Miracle on the Hudson. Twitter is the home of fast moving, up-to-the-minute content. There may be trends within your industry that dictate product development.įinding these trending topics on social media rather than looking elsewhere is simply the quickest way to discover conversations as they happen, and before they move onto other forms of media.

For marketers and community managers, joining a conversation in a timely matter means you are able to add something to the conversation. Trend monitoring is important for any business.

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